No big secret, they don't keep them for the life of the discus. They sell them as quickly as possible, and if they don't sell them quickly enough they dispose of them when they die.
Can you keep a single adult discus in a 30 gallon tank alive? Sure! No way of knowing how long its life span will be, but you can do it. It's just not the optimal conditions for keeping discus and very few people here would consider doing it. It comes down to wanting to enjoy the hobby and provide the best life possible for the expensive fish you buy. But if that's what you really want to do, then go do it, no need to ask for permission. =)