No worries Al, it's all relateable!
It even goes smaller than that, simple browsing certain products or webpages tailors banner ads for you. At Disney, they give you those little smart wrist bands now. If you attach your credit card to them like so many unwittingly do, after you purchase a coke in the park at the next ride or through the day you will see coke ads on screens around you while waiting in line. Because they know you bought that coke, and have your gps location in the park they can tailor the "experience" for you. It can get quite scary. I'm just speaking on the very basic information being out there online, I have a footprint, it's the price of making online orders for anything. I do draw the line at more intrusive privacy breeches. I was mostly joking about them listening in to my life, I do think they'd be wasting their time but I would have an issue with it. I think some people can get a bit to conspiracy theory about it though, like when everyone was freaking out about facebook app having access to their camera, well duh clearly it needs access for you to post photos from your camera reel. I don't think companies are tracking you on a micro level which is why I don't have much of an issue with that. The NSA on the other hand I would have a problem with.
At any rate, I ended up backing the campaign. I really want to try this out. I'll be sure to give a full review once it arrives early next year lol.