So far, I think they are cool (no pun intended) for replacing incandescents in your home! They do give off a lot of light. For example in our bedroom we have a 3 lamp ceiling fan. I removed the 3 incandescents with 1 compact screw-in fluorescent and it gives off as much or more light.
For planted tanks, not sure though! They should be fine though. I would like to see more specs like lumen ratings and color sprectrum graphs! They have a great CRI rating (Color rendering index), which means that the higher the CRI number, the truer the colors will be seen under this light. For comparision, a cool white fluorescent CRI is 87! The Kelvin is very good also! Naturally, less power consumption is a good thing!